BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory.
howdy! howdy! howdy! Data Regulation | Overheard at IAB ALM 2024 | 2024 is set to pose unrivaled trials and opportunities as the biggest company in the sector (that’s Google, BTW) prepares to pull the plug on the industry’s connective tissue. | | Sponsored by PebblePost | WTF is PDM? | Programmatic technology is providing scalability, efficiency and more to offline strategies, such as direct mail, giving way to a new tactic: programmatic direct mail. | | howdy! howdy! |