BuzzFeed Creates A Tasty Walmart Partnership

BuzzFeed Creates A Tasty Walmart Partnership

"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for [Walmart]," Nilla Ali, VP of strategic partnerships at BuzzFeed, told our Publishing Insider Summit earlier this month. What it came up with was "shoppable recipes." Take it all in!

How Did Complex Put The Con In ComplexCon, You Ask?

Using its secret sauce, it took Culture, multiplied that by Curation, and added Community. Isis Arias Clermont, executive producer of ComplexCon, told our Publishing Insider Summit a few weeks back that it defined culture as the attitudes, attributes and behaviors of a specific social group. Its audience loves hip hop, style, sneakers, eating cool things, and being engaged with. "Passion points," she calls them. Read on!

Last Chance: TV & Video Insider Summit In Montauk

Execs from such major brands as PepsiCo, Conagra, and EA will take part in our TV and Video Insider Summit Oct. 20 - 23 in Montauk, N.Y., where we will go direct -- to the people who are planning, buying and telling the next generation of brand stories more directly to the customers they want. Register here.

Coming Up: Brand Insider Summit in Kiawah Island, S.C.

The island will host reps from big-name brands like Target, Home Depot, and Wayfair at our summit taking place Nov. 10 - 13. At the second such summit focusing on the DTC sector, we will explore that next stage of marketing and brand strategy – towards CRM, data mining, product development and customer lifetime value. Register here! and join us for an island getaway -- with golf!