AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?
| AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from? Additional coverage: The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said X is still useful for some traffic and engaging with fandoms — despite its toxicity. The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles. For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport. Know Co.'s goal is to help small agencies grow their business and their services without taking control — a form of corporate altruism rarely seen in an industry that thrives on stealing business from each other. Our most-read story this week: The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV Other things to know about Enter the Digiday Content Marketing Awards to recognize your company and get your work in front of judges from LinkedIn, The New York Times, Sephora and more. Enter now to take advantage of the best rate. From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. Sponsored by Marigold. As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. Sponsored by Amazon Ads. | | |
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