Whatâs going on here? German carmaker Volkswagen (VW) is considering closing plants in its home country for the first time in its 87-year history. What does this mean? VW admitted it needs a major overhaul across all its brands, after spending years ignoring the fact that itâs been producing more vehicles than it can sell. But at least the carmaker has company. Many of Europeâs biggest brands are trailing behind Tesla and Chinese rivals, while the regionâs government subsidies for EV makers are drying out. Case in point: Stellantis â owner of Peugeot, Citroen, and Vauxhall â saw its profit halved in the first half of this year. Why should I care? For markets: Theyâre all in this together. Car sales in Europe are still lagging nearly a fifth behind pre-pandemic levels, which has left VW, Stellantis, and Renault running a combined 30-plus factories that are losing money. Add in the mammoth costs of competing with souped-up EV models, expensive energy bills, and a shrinking pool of buyers in China, and those carmakers look set to keep bleeding cash. No wonder Renaultâs CEO has pushed for a European alliance to help the region compete in the EV space. It may be too little, too late, though: the rate at which drivers are swapping gas for electricity is already slowing down. The bigger picture: The US is hogging the limelight. Many analysts expected investorsâ newfound skepticism of AI to benefit Europeâs stock market, but the masses have been keeping their cash stateside â just in cheaper sectors than Big Tech. In fairness, Europe leaves much to be desired: Germany â the regionâs workhorse â saw its economy shrink last quarter, while key industries like luxury goods and cars are suffering due to Chinaâs thriftiness. Still, Europeâs Stoxx 600 index is trading roughly a third cheaper than Americaâs S&P 500, so it could win over cost-conscious investors who still see joie de vivre in Europeâs future. |