DECEMBER 4, 2019

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 4. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Rev up revenue with marketing strategies and campaign ideas to help you capitalize on the biggest shopping days of the year. Grab your copy of The Holiday Marketing Guide for Auto Retail now!

Conventional wisdom holds that today’s car-buying journey is linear, going directly from online to offline at the dealership to wrap things up. Not so.

Full article

Here's how to close dealership accounts faster (with help from everyone in the store).

Full article

And the average new-vehicle transaction prices keep going up.

Full article

A new poll says a majority of Americans would consider buying a used vehicle.

Full article

The new normal: turning good dealers into great dealers.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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