APRIL 30, 2021

The Power of Distinguishing Between Buyers and Browsers

Identifying and prioritizing customers who are ready to buy is the first crucial step toward achieving higher close rates and profits. Today’s most effective digital sales tools offer dealerships the ability to do this accurately and efficiently.

Nissan and Precision Marketing: Evolving Our Ability To Connect With Auto Shoppers
Allyson Witherspoon, U.S. CMO of Nissan Americas, discusses their journey to introduce data-led marketing as a core pillar in its efforts to engage U.S. auto shoppers. 35+ Speakers featured at CXAUTO Summit June 15-17. Save 20% through April 30. www.tlsummits.com.

From FaceTime to Analytics: Virtual Acquisition Best Practices

From utilizing Apple’s FaceTime technology to leveraging online condition reports with consumers, there are some best practices dealers should follow when looking to conduct remote appraisals and virtual acquisitions.

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Build a Website User Experience You Can be Proud Of With Dealer.com

In this article, we’ll look at why website UX matters, the tools for measuring it, and how Dealer.com is leading website optimization.

Hyundai Courts Gen Z Enthusiasts With ’22 Kona N

The new performance CUV is aimed at young singles and families to spark brand loyalty.

Will Digital Auto Retailing’s Current Popularity Wane?

“Each customer is unique, and chooses their own path to buy a car,” says Steve Wittman of car dealership chain Sonic Automotive.

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