How to handle agents' concerns about industry changes | How does this settlement change NAR's value proposition? Why should real estate professionals continue to be NAR members? | A guide to reaching each generation with influencers
3-Step Buyer Presentation Strategy for a Signed Buyer Rep. Agreement Buyer Rep. Agreements are becoming crucial, and we've got you covered. Our guide walks you through each step, making it easy to show your value, set expectations, and navigate agreements effortlessly. Get ahead of the curve in the ever-changing world of real estate with this essential guide. Download Now.
NAR is confident that its proposed settlement agreement provides a path for NAR to move forward and continue to preserve, protect and advance the right to real property for all. NAR fought to include all members in the release and was able to ensure more than 1 million members were included. NAR continues to deliver unparalleled value to, and advocacy on behalf of, REALTORS®, including through learning opportunities, resources, research and member tools. Get more facts about NAR's proposed settlement agreement at facts.realtor.
Best Practices in Sales & Marketing
A guide to reaching each generation with influencers Sara Lebow explains the nuances of engaging Generation Z, millennials, Generation X and baby boomers using influencer marketing on different social platforms. Gen Z can be reached best on Instagram and TikTok via authentic creator partnerships, while messaging demonstrating value and offering solutions will appeal to Gen X, who are most active on Facebook, but also use Instagram, Pinterest and TikTok. Full Story: eMarketer (7/9)
How to blend art and science for content marketing Content marketers share how they blended art and science to effectively engage audiences, including Raconteur's Tom Watts, who talks about a MailChimp campaign to attract tech-savvy business-to-business decision-makers. "Science helps you to start sketching the pathway and it works as reassurance that the steps you're taking are the right ones, but art is what brings a campaign to life," Watts writes, adding, "It's how you turn content about email marketing into engaging, human stories that readers will connect with." Full Story: Raconteur (UK) (7/10)
Engaging with the Hispanic community takes commitment Manuel Machado, a co-chairman of CCOMGROUP, looks at ways marketers can build brand authenticity with Hispanic consumers. Develop strategies directly for Hispanic audiences instead of adapting campaigns to the market, come armed with a long-term vision and hire a diverse team to build trust and community. Full Story: Forbes (tiered subscription model) (7/10)
Manhattan's apartment rental market reaches new level of competition Competition has intensified in Manhattan's apartment rental market, with nearly a quarter of leases signed after bidding wars in June, according to Douglas Elliman Real Estate and Miller Samuel. In addition, the number of days units were listed dropped to a record low of 24, and renters paid 1.4% above listing prices, a record high. Full Story: Bloomberg (7/10)
CFPB proposes foreclosure safeguards for homeowners The Consumer Financial Protection Bureau has proposed rules under which mortgage servicers would have to pursue all avenues to assist homeowners before resorting to foreclosure, with options including placing payments on hold and expanding the loan term to reduce monthly payments. "As soon as the borrower asked for help then the servicer under the proposal would need to focus solely on addressing options," a CFPB official said. Full Story: The Hill (7/10)
Legislation & Regulation
June U.S. inflation figures could support Fed rate cut Forecasters expect June's U.S. inflation data to show minimal increases, potentially supporting a Federal Reserve interest rate cut in September. The Bureau of Labor Statistics is likely to report a 0.2% rise in core CPI for the second consecutive month, while the broader CPI may see a 0.1% increase, aided by lower gas prices. Full Story: Bloomberg (7/10),CNBC (7/10),Barron's (7/11)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
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