Buyer experience: from transactional to relationship-driven Five tips from Alex Hunter, ex-Head of Digital at Virgin Group.
ClickZ Daily: May 25, 2023 |
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| Good morning, Being transaction-focused has driven a wedge between consumers and brands in the digital age. Nurturing the customer relationship is vital for brands, but how do marketers bring authenticity to this? Data can play a huge role in this if handled well. Alex Hunter, ex-Head of Digital at Virgin Group, shares five tips to transform the buyer experience from transactional to relationship-driven. Alex also examines why customer loyalty is now so important. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Customer experience Alex Hunter Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of customer loyalty |
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Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
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| Industry Developments Guy Sheetrit With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read more |
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| Analyzing Customer Data Dipti Kachru Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read more |
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| Social Media Marketing Adrienne Little A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effectively than those that agitate or ‘disrupt’ to make their point Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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