Business leaders mark Juneteenth; Taking a stand on race builds trust; How to back up rhetoric on diversity with action; The crisis lifecycyle; and more

EXECUTIVE COMMUNICATION

Business leaders honor Juneteenth amid renewed conversation around race

While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.

MEDIA RELATIONS

PR pros need more than political correctness to survive

Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.

DIVERSITY AND INCLUSION

Panel: Racial injustice demands action, not just rhetoric

Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances.

CRISIS COMMUNICATIONS

Incorporate the crisis lifecycle into your communications

Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.

RAGAN AWARDS

Don’t miss this Friday’s entry deadline

Enter your outstanding PR, marketing and communications campaigns and initiatives into Ragan’s 2020 PR Daily Awards. The entry deadline is June 19 at 11:59 p.m. Central time.

RESEARCH

How stances on racial justice are affecting trust

According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.

OP-ED

Why PR pros must address the big, white elephant in the room

White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.

DAILY SCOOP

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.

CRISIS COMMUNICATIONS

Edelman report: How stances on race are impacting trust

The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.

CRISIS COMMUNICATIONS

In times of crisis, put your chief executive front and center

Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily will recognize the most creative content assets and campaigns. Submit your work by July 24.

BRANDING

How Wyndham Destinations changed tactics during the COVID-19 crisis

The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.

DAILY SCOOP

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs

Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.

PR DAILY AWARDS

How the PR industry has changed in the past 25 years

Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.