DAILY SCOOP

Business groups respond to Biden’s vaccine rules, majority of employees OK returning to office with unvaccinated coworkers, and Salesforce offers to relocate Texas workers

Also: Schools plan ahead as Pfizer prepares vaccine for ages 5-11, delivery app riders speak out about working conditions, how to counteract interrupters and poor office behavior, and more.

CONTENT MARKETING

4 ways to integrate local SEO into your PR strategy

Make sure local consumers can find your business when searching for products and services with these tips.

RESEARCH

Research: Key factors fueling ‘The Great Resignation’

New data from The Conference Board sheds light on return-to-work anxiety, remote work frustrations, and why employees are seeking greener pastures.

COVID-19

What communicators should do following Biden’s new vaccination mandate

Some organizations are already in sync, but either way, expect tensions and frustration to escalate.

COUNTDOWN

5 tips for identifying—and avoiding—cognitive bias during a crisis

When facing the unknown, you might not even know everything you think you know.

THE FRIDAY REPORTER

The Washington Post’s Seung Min Kim shares about her work on Capitol Hill

Check out the latest episode of the podcast that takes you behind the scenes with reporters covering important stories.

DAILY SCOOP

Biden’s new vaccine rules, Harvard announces divestment from fossil fuels, and Amazon takes heat over promoting debunked COVID-19 cures

Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’

PR INDUSTRY

With remote work on the rise, does it really matter where your employees are?

Walker Sands still sees value in having employees embedded in specific media markets, which led it to pursue its recent acquisition of March Communications.

THE CONSULTANT IS IN

5 tips for being a brilliant brand journalist

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.

LESSONS IN LEADERSHIP

Leading a strategic plan for an uncertain future during a time of disruption and upheaval

The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.

DAILY SCOOP

Macy’s Thanksgiving Parade announces mask and vaccine rules, content types that perform best on social media, and United Airlines explains process for vaccine exemption requests

Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.

COMMS WEEK

What’s driving turnover—and how comms pros can help stop the talent drain

Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.

THE BUSINESS MIND

How communicators have become MVPs in the eyes of the C-suite

Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.

THE WORKPLACE

How to streamline and strengthen your return-to-work plan

Address vaccine concerns with compassion, clarity and empathy, and remain flexible. Above all, listen to what your employees are telling you.