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Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors Axel Schwan wants to be each agency's favorite client By David Griner Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world's top marketers? That's a bit like finding a two-headed unicorn in your backyard. As he accepted the honor of Cannes Lions Creative...
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Publicis’ Awards Ban Is a Chance to Rethink How We Do Cannes Dial back the awards fetish and focus on growing business By Bryan Wiener I am now back stateside after an interesting, educational and, yes, entertaining week in Cannes. Without a doubt, Publicis' announcement that it was completely pulling out of Cannes among other events was the dominant story. It was hard to go 20 minutes without being asked for a reaction. While my view is that banning awards...
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After a Series of Leadership Changes, Apple’s Dedicated Ad Agency Names a New Global President Katrien De Bauw succeeds Erica Hoholick at Media Arts Lab By Patrick Coffee Today the TBWA network announced a change in global leadership atop TBWA\Media Arts Lab, the agency charged with advertising Apple around the world. Erica Hoholick, who has served as global president of the agency for approximately three and a half years, will be leaving to fill another, unspecified role within the larger TBWA family. She'll...
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Want a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to Advertising 4A's 'IAM' program is a model of how to foster equality early By Chris Weil Today's graduation of the High School for Innovation in Advertising and Media marks the ninth year of the 4A's foray into helping build the next diverse generation of talent in marketing and advertising through its high school student initiative. The 4A's partnered with the New York City Department of Education in 2008 to form the...
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Kia Welcomes a New Hamster and It’s the Littlest, Wildest, Cutest One Yet David&Goliath introduces the Kia Soul Turbo By Erik Oster The Kia hamsters are back, and they've added a new member to the family. To introduce the brand's new Soul Turbo vehicle, David&Goliath created a spot featuring a cute new baby hamster named Turbo. Like Kia's new 201-horsepower vehicle, the pint-sized rodent is not exactly easy to catch up with. A nurse returns to the...
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The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime From Japan, of course By Tim Nudd Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond--transcending the market's typical weirdness and reaching a state of truly inspired lunacy. "Gravity Cat," which won a silver Lion in Cannes, came close, but its oddness was relatively mild--and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from...
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Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App Charming, low-fi films even got their own festival By Angela Natividad Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix. To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched...
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