| Max Willens Beyond Apple’s 50 percent cut of revenue and ownership of the customer, publishers see a lot to worry about in the tech giant’s news subscription service. |
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| Brian Morrissey The first issue of 2019 focuses on the shifting role of intermediaries. |
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| Sponsored Content IPONWEB Programmatic sustained a black eye in 2018. Brand marketers felt they had too little influence over whether or not their buys were hitting their ideal audience targets, meeting basic KPIs or generating ROI at all. As a result, a slew of companies decided to take back control. Sponsored by IPONWEB. |
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| Brian Morrissey Pessimism about the future of digital media is en vogue, but what will happen when the economy inevitably turns? |
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| Kerry Flynn Google’s Waze has 29 million monthly active users in the U.S. who spend 10.5 hours per month on the app. |
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| Sponsored Content Verve Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve. |
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| Sponsored Content PubPlus Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus. |
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