Customers expect more than rewards and discounts -
| | Dear John, Seventy-two percent of American consumers will pay more to purchase from their favorite brands, according to a survey by Marigold, underscoring the importance of offering memorable experiences, personalized communication, and strong value exchanges. Effective loyalty programs can tackle all three. Download the “State of Brand Loyalty in the U.S. in 2023” report to gain insight into how brand loyalty programs are driving customer retention. Get this timely report from our friends at Marigold. | | Enjoy the report! eMarketer Editors |
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