WardsAuto Dealer Edition
WardsAutoDealer Edition
 

JANUARY 9, 2018

L.A. Dealer Says It Costs $100 Million Just for the Dirt

His father was happy being a single-point VW dealer. Mike Sullivan had bigger plans, but building dealerships in California is not cheap.

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Car Dealers, Be Like Southwest Airlines, Not United

Embracing transparency is good for business.

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Top 10 Marketing Metrics Car Dealers Should Track

Put more marketing dollars behind successful programs and kill non-performers.

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First Ride in Vegas Lyfted My Spirits

The mobility revolution that we hear so much about remains in its infancy, but incremental progress is being made. It’s up to us consumers to think differently about how to get from Point A to Point B.

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Nissan to Show Brain-Monitoring Driving Tech

Nissan says brain-to-vehicle technology promises to speed up reaction times for drivers and will lead to cars that keep adapting to make driving more enjoyable.

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