Building a bulletproof marketing collaboration strategy Pitfalls to avoid and stellar examples from Nike, Wendy's, and more.
ClickZ Daily: September 30, 2022 |
|
|
| Good morning! Marketing collaboration is a broad term with many benefits, and yet brands usually misunderstand it as a one-time influencer marketing campaign. Digital marketers must put into perspective, how they recalibrate their marketing strategy effectively. To understand more and put this into context, Ann Smarty helps you avoid these errors and build a bulletproof marketing collaboration strategy. Ann highlights three classic pitfalls that brands fall into and showcases learnings from brands like Nike, Wendy’s, and more. —————————————————————————————————————- The ClickZ Marketing Masters Podcast is returning for Series 2! The second series will feature marketing leaders from Lego, Mastercard, Kaiser Permanente, PWC, Snapchat, and more. Expect weekly episodes covering everything from storytelling & strategic planning to scaling a digital center of excellence, kicking off from 4th October. Join us on Apple, Spotify, or wherever you get your podcasts! |
|
Brand experience Ann Smarty |
|
|
|
Management Kimberly Zhang Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more |
|
| Podcast Benjamin Broomfield The ClickZ Marketing Masters podcast returns for season two! From AI to ROI, we discuss the most pressing challenges facing marketing leaders with the help of guests from Mastercard, Snapchat, PWC, and more. Read more |
|
| Strategy Benjamin Broomfield “It has not been an overnight process but running as an agency gives us absolute clarity and purpose." Read more |
|
| Marketing Technology Peter Prodromou "Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology." Read more |
|
|
|
| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
