In a post-pandemic world, where patrons’ needs have changed, you’ll have to make decisions to better align your library’s collections and services with the needs of the community. Data and analytics are the tools that help drive these decisions. But what if it’s difficult to encourage decision-makers to make the mental and physical shift to prioritizing analytics? And how do you even begin building your case?
We can help.
Join Gale and Library Journal for Build Your Library’s Best Case for Data & Analytics. In this interactive, Q&A-style webinar, we will have a conversation with three library professionals whose mission is to make library data and analytics a priority. Participants will receive actionable steps librarians and support staff can use to solidify the importance of data, encourage stakeholders, build a culture of data and evaluation, and find the right resources. There’s never been a better time to prove how essential data can be for libraries.
Our panelists include:
• Charlie Burks, Director of Data Analytics, Columbus Public Library
• Lynn Hoffman, Director of Operations, Somerset County Library System
• Karen Lemke, Head of Marketing and Community Engagement, Rochester Public Library
During this webinar, you’ll also see a preview of Gale Engage and Gale Analytics. Both solutions are comprehensive, data-driven resources that libraries can leverage to better understand their patrons as users of their library and their community as consumers of goods and services .
