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Ken Melton, communications strategist for the Johns Hopkins Applied Physics Laboratory, shared the storytelling lessons he's learned throughout his career starting with the Marines. "I like helping people express themselves creatively and share their knowledge," Melton said during S&T Live, a monthly LinkedIn livestream by Public Relations Society of America. Full Story: PRSAY (2/21)
Report: Longer mobile ads yield higher conversions Mobile video ads ranging from 31 to 60 seconds are driving an average 50% bump in conversions for brands compared to shorter ads, per Liftoff analysis. Liftoff says "mixing and matching" existing ads to develop long-form content saves time and money, and tells a deeper story that captures an audience's attention. Full Story: MediaPost Communications (free registration) (2/22)
Recession? Not in my business! Savvy businesses can navigate a slowing economy with three strategies, starting with understanding their ideal customers' frame of mind, writes Darrell Amy, author of "Revenue Growth Engine." Other tips involve tailoring marketing messages and updating operations. Full Story: Forbes (tiered subscription model) (2/22)
Smart homes transform buyer expectations Connected devices and the Internet of Things are transforming homes and buyers' expectations. "Homeowners don't simply look for houses with ample ventilation or larger parking, they look for a 'thinking' space that can perform actions such as monitoring environmental conditions, assisting in security via intrusion detection and even autonomously monitoring the occupants' health," writes Jyoti Prasad Bhatt, CEO of ImpactQA. Full Story: Forbes (tiered subscription model) (2/22)
Legislation & Regulation
State may heighten disclosures of homes' flood histories The North Carolina Real Estate Commission has voted to proceed with rulemaking that would expand the state's real estate disclosure form with several questions regarding the flood histories of homes for sale. Currently, North Carolina mandates only the disclosure of whether a home is within a designated flood-hazard zone and whether it must be covered by flood insurance, according to the petition seeking enhanced disclosures. Full Story: Insurance Journal (2/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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