Build on your brand marketing knowledge

You’ve set your 2020 goals, and now it’s time to take action.
Help improve your understanding of the technologies that are changing the industry by enrolling in courses one and two of the Institute of Brand Marketing™. It takes just about 15 to 20 minutes to complete each lesson.

COURSE ONE:
Advanced Marketing Technologies

Learn how you can leverage technologies like machine learning, artificial intelligence and blockchain to help solve day-to-day business challenges.

COURSE TWO:

Monetizable Engagement

Uncover new ways brands are monetizing marketing efforts across channels, how leveraging certain technologies can help, and methods for attributing sales and other KPIs to marketing efforts.

The Institute for Brand Marketing™ is a complimentary, professional development experience designed for brand marketers presented in collaboration with IBM Watson Advertising and Adweek.