What’s going on here? Activist hedge fund Elliott Investment Management has brewed up a hefty stake in Starbucks, aiming to perk up the company’s share price decline before it gets too bitter. What does this mean? Activist funds buy stakes in firms and push for change to pull up share prices. And Elliott’s gone and ordered up a venti serving of Starbucks, just as the world’s biggest coffee chain is facing a steaming hot dilemma. Once the go-to place for anyone with a MacBook writing a novel, Starbucks now relies heavily on to-go orders. And after reporting a sharp drop in visits and weaker-than-expected profit in the first quarter, the coffee retailer ground down its forecast for the second time this year, causing a steep stock selloff. Now, investors are hyped to see what Elliott can do – and that helped the stock initially froth up 7%. Why should I care? Zooming out: Tall orders. The activist playbook generally involves selling off bits of the business, giving execs the boot, and ripping up the existing strategy in favor of something new. And Elliott’s one of the best in this biz: when it steps in, a stock typically jolts higher and stays that way for at least a year. So this could be good for Starbucks. It doesn’t always go down smoothly, though. These outside experts sometimes get flak for chasing short-term wins over long-term stability and growth. The bigger picture: Sour aftertastes. Like value investors, activists tend to zero in on companies when they think a stock’s price is way below what it’s worth. And some big brands are in their sights this year: Nike, Estée Lauder, McDonald’s, and UPS – to name a few. But if you’re chasing this industry’s potential stock targets, you’ll want to watch your step: Goldman Sachs has found that shares bought by activists generally tend to head south after about six months. |