Buffalo Wild Wings makes Super Bowl play; Tips for TikTok; Courses to add comms credentials; and more

MORNING SCOOP

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.

MARKETING

6 courses to bolster your comms credentials

To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.

SOCIAL MEDIA

Infographic: Is TikTok a fit for your brand?

The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.

RESEARCH SNAPSHOT

Millennials more likely to make impulse buys

How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.

MARKETING

Consumer trends that will help communicators in 2020

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.

MORNING SCOOP

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.

FUTURE OF COMMS

5 PR lessons from CES 2020

The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.

CONTENT MARKETING

Forecasting 10 hot marketing fads for 2020

Find out which content trends will ascend and what tactics are nearing an end.

INFOGRAPHICS

Infographic: 8 tips for better customer service on social media

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.

PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.

PR

How PR pros should prepare for a year of change

Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.

MORNING SCOOP

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

RAGAN AWARDS

Inside Dell Technologies’ pioneering social media monitoring operation

Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.

MEDIA RELATIONS

Public speaking lessons from Dr. Martin Luther King Jr.

One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.