Budweiser turns Super Bowl ad over to COVID efforts; 2021 social media trends; Proofreading tips; Great leadership during WFH; and more

DAILY SCOOP

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.

SOCIAL MEDIA

3 social media trends to watch in 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.

WRITING & EDITING

How to develop great proofreading skills

These tips may help you earn that coveted “eagle-eye” status within your organization.

LEADERSHIP COMMUNICATIONS

What Facebook has learned about leading and engaging remote workers

A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams.

DAILY SCOOP

Instacart to lay off roughly 1,800 workers, IOC president says there’s ‘no plan B’ for delaying Tokyo Olympics, and NFL honors health care workers with Super Bowl tickets

Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more.

A DAY IN THE LIFE

Why now is the time to embrace the power of PR

One PR pro shares her optimism for the future of the industry and how she builds her day with a planner, podcasts and more.

THE CONSULTANT IS IN

Setting and sharing the stage: President Biden strives to unite

Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.

SPEECHWRITING

5 PR takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

PR INDUSTRY

5 ways you can join the fight against ‘fake news’

What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.

Benchmark your comms with our survey

Carve out just three minutes to take this short survey to see how you stack up against your peers as we kick off a new year.

DAILY SCOOP

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

SPEECHWRITING

Biden offers vision of unity in first address as president

PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.

VISUAL & VIDEO COMMUNICATIONS

How pro-UGC video offers low-budget visual success

Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.

EMAIL

Are employees suffering from click fatigue?

Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher.