Bud Light's Area 51 campaign; Podcasts' growing power; Circle K's sexist misfire; live video tips and stats; and more

MORNING SCOOP

Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.

VISUAL & VIDEO COMMUNICATIONS

Infographic: How creating live videos can elevate your organization

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.

FROM THE ARCHIVES

How to pump new life into your PR planning sessions

Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.

HOW WE DID IT

IPR creates buzz with ‘In a Car’ video series

A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.

PR DAILY AWARDS

Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content.

EXECUTIVE COMMUNICATION

Why and how you should prevent your CEO from blogging

That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.

EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.

BRANDING

Rebranding takeaways from Jamba’s name change

Many big brands have been playing with their monikers in hopes of better describing their mission and vision for the future. Is it time for your organization to follow suit?

CRISIS COMMUNICATIONS

6 lessons from a never-delivered Apollo 11 disaster statement

In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?

RAGAN CONFERENCE ALERT

Why social media leaders are headed to this one-of-a-kind summit this fall

Join your peers in La Jolla, California for two days of confidential discussions and idea sharing.

MORNING SCOOP

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’

MEASUREMENT

Is it time to refresh the Barcelona Principles?

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?

THE WORKPLACE

30 jobs in the PR and marketing world

Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.