Google’s cohort-based tracking needs browser support to work, but browsers like Brave and Microsoft Edge can easily block its functionality.
| Privacy-centric browser Brave and browser extension DuckDuckGo have decided to block Google’s proposed method of tracking and targeting ads to groups of people without cookies, and now Mozilla tells Digiday it, too, has no plans to implement Google's FLoC — or Federated Learning of Cohorts — in its Firefox browser. “We don’t buy into the assumption that the industry needs billions of data points about people, that are collected and shared without their understanding, to serve relevant advertising,” said a Mozilla spokesperson. Read more below. Google's cohort-based tracking needs browser support to work, but browsers like Brave and Microsoft Edge can easily block its functionality. Ad management platforms such as Cafe Media and Freestar have collectively gobbled up the rights to thousands of sites' ad inventory. Media buyers say unresponsive Facebook ad reps aren’t a new problem, but some say the issue has gotten worse with the looming iOS 14 update from Apple. For Digiday+ members, after successful gaming activations, BMW Group is leaning even further into the space as the pandemic pushed new players online. Eos skincare is the latest brand to benefit from a viral TikTok video after its product was touted by a user advising on best shaving practices. Other things to know about As consumer behaviors change rapidly, brands are determining how to harness customer insights to better understand and serve their customers. Sponsored by Mapp. Despite the pandemic-fueled e-commerce boom, 92% of people who visit an online store don’t make a purchase because they had a poor customer experience. Download this new guide from Glossy and Adobe to learn how to keep conversions on track. Sponsored by Adobe. Especially for the complex, closed ecosystem of in-app advertising, media buyers are on the hunt for high-ROI combinations that lead to better campaign outcomes. Download this new guide to learn what’s working. Sponsored by InMobi. | | |
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howdy! howdy! | Sponsored by Permutive | | New research: How the industry is tackling data deprecation | | The elimination of third-party cookies is going to transform digital marketing, giving brands and publishers a chance to embrace identity solutions that protect consumer data. This new guide provides insight into data strategies based on first-party data and identity challenges. | | |
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