Brokers are leveling up to keep agents from leaving | How to promote your professional designations | Ogilvy's Ansley Williams talks 2024 influencer trends
Brokers are leveling up to keep agents from leaving Amid a drastic market slowdown, brokers are finding ways to increase agent support and brand value to convince talent not to go looking for other opportunities. Listen to "Drive With NAR" as three brokers explain their agent retention strategies. Full Story: REALTOR® Magazine/Drive With NAR (12/11)
Listing Summit 2024 | Rise Above the Headwinds Navigate the landscape of higher interest rates and affordability worries with confidence by joining us at the Listing Summit 2024. NAR members can get $500 off by signing up today. Your path to success starts here! Get $500 OFF Your Ticket>>
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Best Practices in Sales & Marketing
How to promote your professional designations When you put in the extra hours to develop a business specialty, you can set yourself apart by promoting your education. Even if those outside of the real estate industry don't know what the acronyms mean behind your name, most understand that you committed to extra training. Full Story: REALTOR® Magazine (1/3)
Ogilvy's Ansley Williams talks 2024 influencer trends Ansley Williams, head of influence for North America at Ogilvy, talks about the agency's report on 2024 influencer trends, which reveals the importance of sonic identities, explores how AI will change the influencer landscape and how sports, driven by the Olympics, will have a big impact. Williams also discusses the power of influencers, who are "a bridge between the brand and the consumer, translating the message into something relatable and approachable that connects people." Full Story: Muse by Clio (1/3)
Marketers figured out first-party data gathering—now what? Delays in dropping cookies gave marketers time to put together strategies for first-party data, such as offering exclusive access or deals to customers who answer questions about their habits. Now agencies and brands need to develop plans for analysis and application, create consistent standards and explore the potential of retail media, experts say. Full Story: AdExchanger (tiered subscription model) (1/2)
'Quiet luxury' trending for interiors Designer Jake Arnold says "quiet luxury" will be a design catchphrase for both interiors and fashion. "Within design, there will be a continued emphasis on classic, investment pieces that you can build a room around," Arnold says. Full Story: Vogue (1/4)
Agent shares optimist outlook for spring, summer 2024 Real estate professional Jeff Checko predicts active real estate transactions in the spring and summer, but uncertainty toward the year's end, especially as election years often impact Federal Reserve policies. For investors, 2024 presents differing scenarios: Individual landlords may face high financing rates, while cash-heavy investors could find significant opportunities, particularly in bulk purchases from builders eager to sell. Full Story: WKRN-TV (Nashville, Tenn.) (1/1)
Experts in the legal field assert that the use of generative artificial intelligence is an irreversible trend that is expected to accelerate, similar to its adoption in other industries. This perspective is reinforced by a report from U.S. Chief Justice John Roberts on the potential risks and impacts of generative AI in law, with the belief that firms not adopting these tools will be at a significant disadvantage in terms of speed, accuracy and efficiency. Full Story: IT Pro (1/3)
Fair & Equitable Housing
Truth and reconciliation: The legacy of restrictive covenants In 1948, the Supreme Court issued a landmark ruling on restrictive covenants in real estate. Three-quarters of a century later, REALTORS® are reckoning with the past as they work to bring equal housing opportunity to all. Full Story: REALTOR® Magazine (12/20)
Legislation & Regulation
Florida bill aims to address home insurance premiums A bill introduced ahead of Florida's 2024 legislative session would mandate that homeowners insurers offer policies covering just the unpaid principal on a mortgage, although at least one expert is questioning the adequacy of such policies and whether they would meaningfully reduce premiums. Full Story: Insurance Journal (1/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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