During the pandemic, the federal government increased SNAP (Supplemental Nutrition Assistance Program) benefits to help individuals in need, and as a result, many started using their benefits at the farmers market for the first time. After three years, these emergency pandemic boosts expired at the beginning of April, leaving many families at risk for food insecurity amidst inflation and rising food costs.
At Foodwise farmers markets and markets across California, shoppers can double their CalFresh (California SNAP benefits) with Market Match by swiping their EBT card at the Info Booth and receiving free tokens to spend on fresh produce. With CalFresh Awareness Month approaching in May, we talked with shoppers, farmers, and Market Match administrators about the impact of this massive cut to benefits and the lasting importance of CalFresh and Market Match for fresh food access and a thriving local food system.