Bytedance has merged lip-synching app Musical.ly with another one of its apps TikTok, a short-form video and live-streaming app, and it's looking to creators to help it expand its reach. Cannabis companies want to tap influencers to grow their businesses, but because of the legality debate and its social acceptance, influencers are still anxious about making a weed connection to their personal brands. For Digiday+ members: Some ad tech vendors are concerned GDPR consent strings are being manipulated by fraudsters, since some have already identified fake user-consent strings. Following MoviePass' dramatic business decision to change its policy of unlimited movies to just three a month while keeping its cost at $9.95, here are five lessons to take away from the debacle. Discover how today's top media companies are building transparency and GDPR-friendly efficiency into their business models at the Digiday Programmatic Media Summit, taking place in Scottsdale, Ariz., from Nov. 14-16. Register by Wednesday, Sept. 19 to save $200 on passes. |
|---|
|
|---|
| Kerry Flynn A global reach is just one way TikTok is trying to compete in the crowded field of social apps. |
|---|
|
|---|
| Ilyse Liffreing The big platforms don’t specifically say if they allow influencers to promote cannabis, which has some influencers worried their accounts will be shut down if they do. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. |
|---|
|
|---|
| Jessica Davies French ad server Smart is monitoring consent-string fraud after an ad buyer flagged a discrepancy in its consent-string information in June. |
|---|
|
|---|
| Ilyse Liffreing Companies need to be consistent and transparent with customers, branding experts said. |
|---|
|
|---|
| Sponsored Content AppNexus In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus. |
|---|
|
|---|
| Sponsored Content Samba TV Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
|
|
