The world's largest ad holding company WPP will continue its merger and consolidation strategy with global network Wunderman Thompson absorbing three more agencies.
| | | | The world's largest ad holding company WPP will continue its merger and consolidation strategy with global network Wunderman Thompson absorbing three more agencies.
Possible is the best known of the three, with clients including Microsoft, AT&T, and Volkswagen.
The consolidation marks the latest step in WPP CEO Mark Read's plan to return the company to growth amid headwinds caused by client budget cuts and a large-scale shift away from traditional advertising channels.
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