“Breaking Through In The Age Of Social Media” plus 1 more

Breaking Through In The Age Of Social Media

Posted: 05 Jul 2018 08:33 PM PDT

Back in the day, the average YouTube video was short and hilarious. Then it became informative, covering everything from mobile pokies reviewed to game walkthroughs (cut in 10-minute pieces), DIY hacks, life tips, and lots of music. Actually, YouTube was always perfect for sharing music videos, and today, it has also become the perfect medium for emerging artists to show their worth to the world. And to show that it can indeed be a medium through which new artists can be discovered, here are a few artists who went from YouTube to world fame (we won’t mention JB on our list, promise).

Dua Lipa

Dua Lipa (that’s her real name) started her musical career in 2009, at the age of 14, when she began covering songs of other artists on YouTube. Her efforts were appreciated by not only the public but the record industry, too - in 2015, she signed with Warner and started working on her debut album. The trust of the label was not misplaced: the singles released by Dua Lipa during the coming years were successful, she began touring, she released a self-titled studio album in 2017 and was nominated for the BRIT Awards in five categories, including the Album of the Year, in 2018.

Tori Kelly

Another YouTube sensation, Tori Kelly also started posting covers on YouTube when she was 14, in 2006. Two years later, she auditioned for American Idol but was eliminated from the show - she returned to posting videos online but this time, it was her own music. She released her first EP in 2012, after which she was discovered by manager Scooter Braun (known for representing a series of popular artists ranging from Psy to Martin Garrix). Braun introduced her to Capitol Records, with whom she signed in the same year. She released her second EP in 2013, followed by an album two years later, making it to the Billboard Hot 100 with it.

Alessia Cara

Alessia Caracciolo, aka Alessia Cara, is a Canadian former YouTube sensation, current singer, and songwriter. She started playing the guitar at the age of 10 and started her own YouTube channel filled with (you guessed it) covers at the age of 13, in 2009. After a few years, she signed a record deal with EP Entertainment (there’s no word on how much her YouTube career helped her become famous) and released her debut single, “Here”, that reached number 19 on the Canadian Hot 100 and number 5 on the Billboard Hot 100. Today, she has a studio album under her belt, several awards (including a Best New Artist at the 2018 Grammys), and nominations, and her song “How Far I’ll Go” was featured in the Disney animated feature “Moana”.

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Top 5 Ways How To Promote Your Music Video

Posted: 03 Jul 2018 04:33 AM PDT

Today popularity on Youtube and social platforms is the most important part for success of any artist.

But you need to do more than just to create a great music videos to maximize its full potential. There is no point for you to produce music videos if nobody would watch it. If no one is interested to see it, and more so share it, then your video is practically worthless. Therefore, you should also come up with promotions and advertisements to boost your videos online visibility.

Below we outline 5 of the most important ways you should do to promote and boost your music video to achieve outstanding results.

Publish Your Video Natively

Great video content is meant to be shared. And the best way to do this is to make sure your video is hosted online. You can start by choosing from these popular platforms: Youtube, Facebook, Vimeo, Vine, and Instagram.

Youtube is by far the largest from these options. It is also the second largest search engine on the web, so it offers more opportunities to reach your target viewers.

But it’s not enough to just host your videos online. You should also determine how they perform so you can decide your next steps. You can either cross promote or run some paid ads behind your high performing videos.

Now here’s where the music video promotion takes place. To ensure your videos are seen, you can frugally advertise on social media platforms with controlled budgets and targeted audiences.

Optimize Your Video Content

People don’t have much time and patience when searching online, so you should strike your prospects at a glance, persuade them to click, and watch your video now.

First of all, you need to optimize the video for each social platform. Remember that people watch more videos on mobile, so try to experiment with mobile formats like square or even vertical videos.

Use promotion tools and services

If you want your videos to reach more audiences then take advantage of Youtube and social media video promotion.

More and more people are hanging around social media sites almost every day. This just means, you can reach out to more audience through utilizing social media ads.

You can leverage your advertising by targeting your audience based on hundreds of factors. This way, you are gaining access to a more specific group of fans that could possibly benefit from watching your music.

We also make sure to produce videos that touch the heart and soul of your fans. This way, we create deep and memorable engagement with them, which in turn results to higher response rate through getting more shares, comments, and likes.

Therefore, the more people see your music video , the greater chance you’ll convert them into fans.

Optimize Your Video for Search Engine

Search Engine Optimization (SEO) works. In fact, it has helped many companies boost and grow their businesses online. And yours is not an exception.

SEO is not only about understanding what potential customers search for, but it is also about making sure the content is shareable and linkable.

By simply knowing what your prospects are in search for, you’ll be able to create online content that is highly relevant and engaging. And a greater chance to gain more likes, love, and share.

Share Your Video in Niche Communities

Targeting online music communities especially those in the same niche with your music is an effective way to promote your videos.

There are several different tools you can use to learn more about your target audience. But you can always start with a general search on Google. After which, you can get more specific by using social media.

Whether it be a LinkedIn group, a Facebook group, or any popular online community, you can actively participate in conversations or discussions while sharing your video content when relevant.

About Music Video Promotion Service

If you want to start marketing your music and make more people aware of your art, these promotional tips could definitely help.

But if you don’t know where and how to get started, it’s best to seek help from experts who specialize in music video marketing and promotion. We will help you get more views, fans and social media followers which nowadays leads to popularity and fame.

Music video promotion: https://music.slonmedia.com/

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