Plus: Branding 'Brave Ukraine.'

TODAY’S HEADLINES – 09.13.2022  
 
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CRISIS COMMUNICATIONS

How to build your trust reservoir before a crisis strikes

Every organization will face a trust drought. The key is preparing now.


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MEDIA RELATIONS

How to make journalists your partner in pitching

What PR people can learn from a baseball great and sales experts about pitching stories.


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EMAIL

2.2B emails sent to 12M employees: What to know about email overload

Simple ways to increase email open, click and engagement rates.


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MEDIA RELATIONS

Why research is PR's secret sauce

From pitching journalists to responding to a crisis, research can help.


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DAILY SCOOP

Seinfeld's awkward fashion shoot and Burger King's big overhaul

Plus: Workers are still concerned about COVID exposure at work.



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MEDIA RELATIONS

How to claim credit when a reporter goes around you

If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes.


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RAGAN AWARDS

PR Daily's Top Agencies Awards Spotlight: Dittoe Public Relations shines with LGBT campaign  

Dittoe shone in 2021 with campaigns like Not Another Second, a LGBT effort with more than 160 media placements. The boutique agency grew annual revenue by 19% in 2021, adding 28 new clients despite the hardships of the pandemic, earning a nod as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards.


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SOCIAL MEDIA

Before your brand posts on social about 9/11, read this

The pros and cons of brands getting involved with commemorating the terrorist attacks.


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