| | | | | | | Macy’s Picks BBDO as Creative Agency of Record After a Review The retail giant spent nearly $700 million last year By Patrick Coffee Retail giant Macy's, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review. "As part of the next evolution of Macy's marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as...
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