| | | | Amazon Launches a Review of Its $1 Billion Global Media Buying Business Narrative and MEC are incumbents By Patrick Coffee The company whose founder briefly surpassed Bill Gates to become the world's richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos' Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and... Read more » | |
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