Brave’s new privacy-focused ad network | Omron case study | Privacy era With a high CTR of ~14%, the ad network also returns 70% of the revenue from the ads to users via BAT.
ClickZ Daily: November 14, 2019 |
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| On Wednesday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. The ad network delivers a high CTR of ~14%, and returns 70% of the revenue from the ads to users via BAT, which can be converted into crypto-currency, sovereign currency (like dollars), or online rewards. Today’s first piece explores more about this announcement, including input from David Temkin, Chief Product Officer at Brave. Next, a case study into how industrial manufacturer Omron used digital asset management (DAM) platform Bynder to improve their website experience. Top line results include: average session duration improved by 20+ seconds, organic search traffic increased over 15%, mobile visitors increased from 14% to 23%, and leads on the website increased 38%. Finally, SVP of technology at customer engagement platform Airship weighs in on what the emergence of a privacy- and security-first era means for customer experience (CX) generally, and mobile apps and websites in particular. |
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AI Barry Levine Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. |
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Digital Transformation Jacqueline Dooley Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read more |
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| Industry Developments Mike Herrick A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particular? Read more |
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| Collaboration Charlie Braithwaite Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market. Read more |
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| Data & Analytics Barry Levine Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released research findings that 40% of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months. Read more |
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| Email & Automation Jacqueline Dooley Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way. Read more |
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| Digital Advertising Barry Levine Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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