BrandVerity’s General Manager on safety and compliance When the going gets tough, do the tough turn to marketing?
ClickZ Daily: Nov 04, 2022 |
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| Good morning! When the going gets tough, do the tough turn to marketing? Economic uncertainty is a chance for marketers to get ahead, but how do they ensure visibility and compliance are top of mind? Van Chappell, General Manager at BrandVerity, outlines advice on taking a ‘glass half full’ approach and using lean economics to gain a competitive advantage, as rivals pull back marketing spend. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Marketing David Nicholson Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell |
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Collaboration Benjamin Broomfield "So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or promotions only lead you to another digital product. They lead you to something else to sign up to or subscribe to." Read more |
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| Marketing David Nicholson As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and minimize risk Read more |
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| Metaverse Skip Wilson Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and culture should be top of mind Read more |
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| Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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