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How Brands Are Using Social Media to Make a Splash With Summer Fridays Delta, Leinenkugel and Spotify roll out efforts By Christopher Heine Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving ...
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Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat First holding company to access Chinese treasure trove By Christopher Heine Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking a global deal ...
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IMAX's Beautifully Shot Campaign Reminds You of Everything You Love About the Movies A 60-second ode to film By Katie Richards Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies, IMAX aims to capture it in its thrilling new ...
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Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man' Don't even try to guess where this plot is going By David Kiefaber A man who can't keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.
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Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years And the original Champion shoe never looked younger By Robert Klara Keds' new Made in America line takes its inspiration from the brand's classic designs of yesteryear. Keds
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Why It's Time for Marketers to Rethink Metrics and Performance Indicators Digital is changing the path to ROI By Matt Minoff As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and ...
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Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads Unconditional love from Jung von Matt By Tim Nudd Beer bump watch!
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