Brands respond to the election results; The future of the press release; Engaging workers post-election; and more

DAILY SCOOP

Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content

Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.

MEDIA RELATIONS

What is the future of the press release?

Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.

EXECUTIVE COMMUNICATION

Communicating with weary workers amid election aftermath

Follow this guidance as you give staffers grace and space during this stressful time.

DIVERSITY AND INCLUSION

How can communicators expand diversity in their thought leadership efforts?

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.

EXECUTIVE COMMUNICATION

How transparent leaders empower employees

By allowing all stakeholders a view into the decision-making process, leaders can offer a stronger sense of purpose and belonging to their workforce. The key ingredient? Communication.

SOCIAL MEDIA

Ryanair’s Twitter account pulls no punches on U.S. election

The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?

DAILY SCOOP

ESPN cuts 500 jobs, TikTok users create fan videos for election analysts, and Starbucks’ holiday cups are here

Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.

THE WORKPLACE

9 ways to bolster your daily productivity and efficiency

Focus on one goal at a time, cultivate “deep work,” and prioritize empathetic listening.

MEDIA RELATIONS

8 trust indicators to look for in the media you pitch

A media watchdog warns PR pros against working with misinformation sites.

A DAY IN THE LIFE

Penman PR’s Talicia Bosso shares hope for 2021

This Washington, D.C. pro says it’s time to acknowledge we are at our best when facing a challenge.

CRISIS COMMUNICATIONS

Crucial messaging advice to consider ahead of an unprecedented holiday season

With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?

DAILY SCOOP

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.

CRISIS COMMUNICATIONS

Turning a negative perception issue into an opportunity

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.

DIVERSITY AND INCLUSION

How future communicators are embracing DE&I in PRSSA chapters

Students at the University of Florida and Ohio University shares what DE&I means for their career journeys and how they are to educate themselves and their peers.