Brands respond to protests across U.S.; Elements of great CEO videos; Wheaton College's COVID-19 response; and more

DAILY SCOOP

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

THE CONSULTANT IS IN

Anatomy of a leadership video

Needed more than ever, even a simple CEO message can get complicated in a pandemic.

RAGAN AWARDS

Ragan’s PR Daily Awards will tell your story

Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19.

COVID-19

How a college’s spirit—and spirituality—came forth amid the pandemic

At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.

PR INDUSTRY

How Texas Roadhouse envisions purpose during COVID-19

The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.

DAILY SCOOP

IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets

Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.

CRISIS COMMUNICATIONS

Keys to a successful global crisis communications response

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.

PR INDUSTRY

How brand managers can build lasting relationships during COVID-19

What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.

INFOGRAPHICS

Infographic: The best and worst email signoffs during COVID-19

How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.

RAGAN AWARDS

Don’t miss next week’s Top Women in HR Awards entry deadline

Ragan will recognize the influential women in HR. Nominate yourself, your clients or your colleagues by next Wednesday, June 3!

DAILY SCOOP

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.

MEDIA RELATIONS

4 ways OKCupid handles media relations during COVID-19

Finding stories in your data can lead to big earned media wins.

HEALTH CARE

How to build a brain-friendly work environment after COVID-19

Follow this expert advice to maintain and sharpen your mind and well-being for our new frontiers ahead.

PR INDUSTRY

Why influencer agencies must be more than talent agents

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals.