While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous.
Brands, media agencies decide to outsource content creation as it becomes more difficult While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous. Additional coverage: For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. And just focusing on YouTube doesn’t cut it anymore. More in this Advertising Week Briefing. With a portfolio of more than 50 private companies — more than 50% of which are now direct-to-consumer brands since the pandemic — Shark Tank’s Kevin O’Leary has a unique overview of how the DTC landscape is evolving beyond just raising funds. To better reach millennial and Gen Z shoppers, financial company Northwestern Mutual is trying its luck with TikTok. Shopify is taking it back to the '90s on connected TV and social media to draw millennial entrepreneurs with a mix of nostalgia, audio branding and the iconic voice of AOL's "You've got mail." Other things to know about Join us virtually on November 9 for the Digiday Future of TV Advertising Forum where we’ll bring together top executives at brands, agencies, TV networks and streaming services to discuss how they're adapting to the TV ad market’s transformation. As FIFA World Cup viewership has soared and technology has evolved, brands now have the chance to interact with fans on a more targeted level. Sponsored by Unruly. Television audiences are becoming more fragmented, as viewers have more options to experience curated programming. Sponsored by Vevo. | | |
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