Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
| Although it remains unclear whether Rockstar’s stance toward brands will soften for “Grand Theft Auto VI,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers. Additional coverage: While advertisers increase spending in Amazon DSP, the platform still has a long way to go. Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year's On Air Fest event. Read this week's Digiday+ Media Briefing. Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators. After working with Pete Davidson, organic brand search for Reformation increased 30% year over year, according to the DTC fashion brand. From our sister site, WorkLife: As organizations confront rapid-fire shifts in federal policies around DEI, the latest research reveals that bias of all kinds is becoming a bigger issue in the workplace — and it’s not a problem confined just to the U.S. Other things to know about Limited seats remain for the Digiday Media Buying Summit, March 12-14 in Nashville. Join us as we connect attendees with top media buyers and explore the latest trends and strategies. Don't miss out — secure your passes now. Marketers who prioritize CTV will increase efficiency through personalization. This guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi. Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. Sponsored by Zeropark. | | |
|
howdy! howdy! howdy! howdy! howdy! |
