Bill Novelli, cofounder of Porter Novelli and former CEO of AARP, shares five tips for how PR pros can use their work to improve public discourse and encourage civility.
Its questionnaire and badge allowed users to show their support for BLM. This has earned OkCupid a win in the Cause-Related Marketing Campaign category of Ragan’s PR Daily Awards.
When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.
