Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

TODAY’S HEADLINES – 03.27.2020  
 
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DAILY SCOOP

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.


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COVID-19

Why businesses should focus on community during (and after) COVID-19

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.


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COVID-19

An inside look at AARP’s rapid response team

The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.



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COVID-19

How to adapt your crisis response for COVID-19 and beyond

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.


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PR DAILY AWARDS

Don’t miss tonight’s late entry deadline

Submit your work to PR Daily’s Corporate Social Responsibility Awards by this Friday, March 27.


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CRISIS COMMUNICATIONS

Ragan launches The Crisis Leadership Board

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation.


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DAILY SCOOP

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.



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COVID-19

Are we over-communicating COVID-19?

Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.


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LEADERSHIP COMMUNICATIONS

How sincerity is better than a generic response during a global crisis

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.


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BRAND JOURNALISM

How to use brand journalism to engage your community

When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.


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PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.



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DAILY SCOOP

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.


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COVID-19

Get the latest crisis news delivered daily to your inbox

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.


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PR INDUSTRY

6 quotes from women leaders for difficult times

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. Here are some quotes from inspirational women to bolster your resolve.


Inline RDH Ad - Y20VC05 - Crisis Communications Virtual Conference

The coronavirus has upended the business world.

Attend this important virtual conference to get the tools, templates and know-how you need to bring your crisis communications playbook up to speed in the new era of pandemic PR.

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