Brands Cut Off Trump and His Allies

Brands have been busy reexamining their financial relationships since last week’s insurrection at the U.S. Capitol—and in many cases, that means cutting off donations to Trump and his allies in Congress in order to distance themselves from the violence. It's something Adweek senior editor Robert Klara saw coming, as yesterday we shared his lengthy look into how the business world could quickly abandon Trump now that he's tied to extremism (read it here if you haven't already). It started with a trickle—late Sunday night the PGA Tour voted to terminate its agreement to play its 2022 championship at a Trump course—and accelerated into a torrent of brands pausing their political contributions to Trump and the 147 Republican members of Congress who opposed the certification of the Electoral College vote last week.

Nearly two dozen brands have already taken action—find out which ones and what they’re doing.

A line in the sand, including at agencies: Production studio The Mill has fired Erica Hilbert, managing director of its Chicago office—who is also on the diversity committee—after a series of tweets in which she expressed support for Trump’s efforts to overturn the election results.

After the Google and Apple App stores cut Parler off this weekend, Amazon Web Services, Parler's online host, also dumped the social platform. It’s all a result of the platform’s failure to properly moderate user-generated content, which violated the terms of service for these three relationships. Parler, which became a harbor for far-right social networking after many groups and users were banned from other social networks for hate speech and encouraging violence, was notably a primary organizing ground for those who participated in the riot at the Capitol.

Behind the bans: Parler isn’t the first to receive similar treatment for allowing “threats of violence and illegal activity.”

In what he said isn’t a “traditional” career move, Musa Tariq joined GoFundMe Monday as CMO. Widely admired in the ad industry, Tariq is known for similarly nontraditional shifts, so we caught up with him to talk about this latest shift, his goals and the future of the industry.

Back to values: “We need to meet people where they are and give them a safe space to ask for help during the toughest time in their lives,” Tariq said.

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