Brands celebrate the inauguration on social media; Speechwriting tips from Biden's first address; Pro-UGC video; and more

DAILY SCOOP

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

SPEECHWRITING

Biden offers vision of unity in first address as president

PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.

VISUAL & VIDEO COMMUNICATIONS

How pro-UGC video offers low-budget visual success

Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.

EMAIL

Are employees suffering from click fatigue?

Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher.

COMMUNICATING UP

How to reimagine your measurement toolkit for the ‘next normal’

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.

DAILY SCOOP

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.

CRISIS COMMUNICATIONS

What messages should you prepare for Inauguration Day?

As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.

CRISIS COMMUNICATIONS

How Jan. 6 became a day of reckoning for reputation management

Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.

STORYTELLING

What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

LEADERSHIP COMMUNICATIONS

Can data help brands and business leaders stay relevant?

Here’s how one agency leader is trying to make sense of the numbers.

DAILY SCOOP

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.

MEDIA RELATIONS

2 steps for using earned media to build brand authority

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?

LEADERSHIP COMMUNICATIONS

Why—and how—communicators should bolster their business IQ

Getting a grasp on financial terms and bottom-line budget matters can dramatically increase your internal authority. Here’s what you should know.

CRISIS COMMUNICATIONS

2021 and the rise of identity economics

As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules.