Advertisers want to take management of their Amazon ad campaigns in-house, and they're looking to hire people who can navigate Amazon's sprawling ad business.  

First, there was Black Friday. Then, there was Cyber Monday. Now the most important day of the year for commerce publishers stretches across almost two weekends.

In our latest podcast, BuzzFeed media editor Craig Silverman discusses the lack of incentive for marketers to speak up against ad fraud, Facebook's scale problem and more.

For Digiday+ members: YouTube now lets you watch "The Terminator" and roughly 100 other classic movies for free. It's another way the company is trying to grab TV ad dollars.

Now that the fervor around blockchain's use in advertising has started to subside, how is it actually going to affect the industry? Find out at the Digiday Media Buying Summit in Nashville, Tenn. from Feb. 20-22.

As traditional means of consuming television content evolve, marketers are under pressure to deliver relevant advertising. Through Advanced TV, European marketers are finding innovative new ways to keep up with -- and stay ahead of -- this ever-changing ecosystem. Sponsored by dataxu.

 

Brands are hiring specialists to run Amazon campaigns

Seb Joseph

Being an “Amazon expert” is by no means an easy feat, according to ad executives.

How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue

Max Willens

Hour-by-hour optimization, 50 percent discounts and 100-person war rooms define the start of the shopping season for commerce publishers.

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Rethinking the value exchange: Customer loyalty with personalized experiences

Sponsored Content SessionM

Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM

BuzzFeed's Craig Silverman: Digital advertising's infrastructure has been weaponized

Aditi Sangal

“It's everyone through the supply chain who is not taking responsibility. All the incentives are towards just letting it continue.”

Video Briefing: YouTube is now streaming free movies to fend off OTT upstarts

Sahil Patel

YouTube now lets you watch “The Terminator” and roughly 100 other classic movies for free. It’s another way the company is trying to grab TV ad dollars.

Brand RX part two: The state of brand safety one year later

Sponsored Content GumGum

It’s been a year since we’ve surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you’ll receive a $5 Starbucks gift card. Sponsored by GumGum.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

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Events Title
 
November 22, 2018
Digiday Hot Topic: Media Buying in the Age of Transparency
London
 
November 27 - 29, 2018
Digiday Brand Summit Europe
Monte Carlo
 
November 28 - 30, 2018
Digiday Video Marketing Summit
Nashville, TN
 
 

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