Many publishers who let brands pause or cancel planned spending are leery of ceding that control in an ongoing way.
| Ryan Pauley wants 2021 to be the year of upfronts for Vox Media. The chief revenue officer has been on the hunt for more upfront deals with brands and holding companies ever since Vox Media’s acquisition of New York Media gave the digital native publisher more scale and more titles to offer advertisers last fall. The strategy quickly bore fruit because according to Pauley, Vox Media secured three times more annual partnerships with brands in 2020 than it did in 2019. Read more below. Pauley said he thinks things are looking promising for next year. “We're seeing [brand appetite] come back even stronger as we start to talk about 2021,” he said. For Digiday+ members, Disney, NBCU and WarnerMedia are making streaming the centerpiece of their businesses, but with traditional film and TV businesses as support pillars, for now. Fast Company went bigger in nearly every aspect for its first virtual Innovation Festival. The only thing smaller: sponsorship rates. Adding influencers will likely help Travelers reach millennial and Gen-Z consumers with insurance products as those demographics mature. The Correspondents' journalists are encouraged to spend between 30% and 50% of their time interacting with members. Other things to know about The Digiday Awards will honor the companies, campaigns and creative modernizing media and marketing. From Best Collaboration to Most Innovative Technology Platform, don’t miss your chance to gain exclusive recognition from Digiday. Learn more about the categories and submit before the last chance deadline on October 23. As the demise of cookies accelerates the decline of third-party data, brands are turning to content strategies common in the world of digital publishing to engage with audiences and generate fully consented alternatives. Sponsored by Piano. | | |
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