B2C marketing

How tariffs are reshaping long-term strategies for brands and buyers

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.

Salesforce

Salesforce finally bags Informatica to bolster AI push

$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.

Event marketing

If your webinar attendance is dropping, it’s not the audience’s fault

Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.

MarTech webinar

Drive smarter marketing—with data that leads

Learn how to prove marketing value even in uncertain conditions and why data standards are key to ROI visibility and resource optimization

Connected TV and OTT

How to integrate CTV with other PPC channels for a full-funnel growth loop

CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.

Marketing technology

Why ‘head of marketing’ is the most misunderstood title in startups

Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.

Email marketing

Email’s not dead — it’s your brands growth engine

Your competitors may be chasing the next big thing — but smart marketers know email still delivers. Discover how you can turn email into a high-impact, data-driven growth engine.

Marketing artificial intelligence (AI)

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

Tools and Resources

See what your competitors know that you don’t with the Competitor Analysis Tool!

Tired of guessing what’s working in SEO? The Competitor Analysis Tool gives you a behind-the-scenes look at who’s ranking—and why.

Smart move: Zero in on the keywords your competitors rank for but you don’t. That’s where the real opportunity is.

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Give it a spin—free to try.

What else we're reading

• Why is B2B content still so boring?
• Is Google killing the internet?
• What’s your marketing hill to die on?
• Can better marketing find a younger audience for baseball?
• Welcome to the strange new world of SEO attribution
• The Unofficial LinkedIn Algorithm Guide for Marketers

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW: Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms
• Marketing Work Management Platforms
• Marketing Automation Platforms
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “Poor performance from webinars means you haven’t adapted them to the audience’s changing needs. Video remains one of your most powerful tools — and webinars, done right, are your secret weapon.” – Jaina Mistry in If your webinar attendance is dropping, it’s not the audience’s fault.
• “I’m a big proponent of CTV campaigns, but I don’t recommend that every brand jump in. If you’ve built demand that you’re not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV.” – Sean Nowlin in How to integrate CTV with other PPC channels for a full-funnel growth loop.

From Search Engine Land

• SMX Advanced kicks off in two weeks in Boston... will you be there?
• Google shifts Enhanced Conversions configuration to a new GTM tag
• Inside the AI-powered retrieval stack – and how to win in it
• Search is having a midlife crisis. And it’s glorious.
• 5 practical SEO experiments with AI as a co-pilot