Branding in the Metaverse: How to find success on Roblox Charles Gabriel, VP and Head of Advertising at WildBrain Spark on branding strategy
ClickZ Daily: April 27, 2022 |
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| Good morning! The metaverse, particularly the gaming metaverse is skyrocketing and is expected to become a $400 billion-dollar business by 2025. Global brands across categories, including Balenciaga, NASCAR, and Nike, have activated on Roblox after being drawn to the platform’s growing audience and relatively low barrier to entry. However, these activations have been met with varying degrees of success. Charles Gabriel, VP and head of advertising at WildBrain Spark advises on how digital marketers can strike a delicate balance between preserving brand guidelines and finding success. |
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Advertising & Promotion Charles Gabriel |
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Blockchain Joe Pulizzi How brands can use blockchain tokens to revolutionize the customer experience Read more |
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| B2C Kamaljeet Kalsi A transformation that bridged the gap between the business, customer, and in-house talent Read more |
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| Data regulations Ann Smarty As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Read more |
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