| Off the field, brands like Tide that went with a humorous message at this year's Super Bowl won the day. Political messages, not so much. Here's our list of brand winners and losers. Agencies have been shaken, along with other types of companies, by sexual harassment. Now the office dating policy is getting a new look, with several looking to tighten them up in the #MeToo era and others questioning their effectiveness. Buying media has gotten harder as audience viewing splits across screens. Discovery Communications is betting it can use the Winter Olympics to unify it all, but ad execs are skeptical. Amazon has big ambitions in the U.K., just as it does in the U.S., as it moves into London headquarters with a capacity for 5,000. But advertisers are wary, having been burned by other U.S. tech giants before. The latest Digiday Research shows media buying execs believe poor communication between agencies and clients is the biggest factor in the lack of transparency in digital advertising, with hidden vendor fees a close second. At the Digiday Retail Summit, discuss and connect with retail marketing executives from brands such as Adidas, Brooks Brothers, Equinox, HelloFresh and much more. Reserve your spot in Austin from Feb. 21 - 23 today. |
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| Ilyse Liffreing Janet Jackson’s brand, trivia game HQ and Tide shared victory with the Eagles during Sunday’s game. |
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| Ilyse Liffreing Dating policies have existed at ad agencies for decades, but the #MeToo movement has prompted some agencies to update them. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Lucinda Southern "We're still living in a world where people talk about the health and progress of TV based on TV-set rating. That's completely prehistoric." |
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| Jessica Davies Amazon’s U.K. ad revenue is small potatoes compared to Google’s and Facebook’s, but the platform is investing aggressively in the market. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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ALL EVENTS |
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