🎛️ Brand trust is about to become essential to survival

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May 01, 2025

Brand trust is always important, but it’s about to become even more important. This week has seen some grim economic data. Trust is by far the way to keep your customers when they are watching every penny.

John Premkumar explains how to prove to customers and prospects that your brand can be trusted.

Also, we’ve updated our guide to marketing on LinkedIn with details of the new Qualified Lead Optimization feature. This guide, like many of our What You Need to Know features can now be customized according to your job role using MarTechBot. Check it out.

Mike Pastore
Editorial Director

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What they're saying

“Customers who trust a brand are more likely to become repeat buyers. The deeper emotional connection leads to long-term relationships. They become customers who stick with the brand even when cheaper alternatives are available.” – John Premkumar in Brand trust is the most valuable asset your company owns. “We’ve barely scratched the surface of what martech can teach us — because we’re not asking enough questions. And that’s likely because we don’t know enough. The first step is mastering our new tools. Change is hard, but we’re not there. Not even close.” – Scott Honstein in B2B marketing can’t hide from change forever