Brand opportunities on Netflix; Boeing mulls scrapping 737 Max; Hallmark changes course on LGBT ad (again)

MORNING SCOOP

Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more.

THE WORKPLACE

How to make the best of a boring, blah job

You can mope and wallow, or you can choose to wring every drop of professional goodness from your turnip of a gig.

MEASUREMENT

Why today’s SEO requires a three-pronged approach

As search engine algorithms become ever more sophisticated, the old tricks no longer cut the mustard. Integrate PR, website design and savvy social media efforts to rank your brand higher.

A DAY IN THE LIFE

How Sharp Communications’ David Ellis stays sharp

This PR pro says being able to prove return on investment is more crucial than ever. Here is how he sees the future of the industry.

RAGAN AWARDS

Last chance: Don’t miss this week’s late entry deadline

Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. 13.

RAGAN CONFERENCE ALERT

Head to sunny Florida for this can’t-miss social media conference

Join your peers and learn from experts at the social media conference of the year—at Disney World.

MORNING SCOOP

Home Depot chief addresses theft (sort of), #OreoforSanta lights up Twitter, and Costco’s tepid words on its Black Friday blackout

Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.

CONTENT MARKETING

Data-fueled research to guide blogging, marketing and webinar efforts

Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.

MEASUREMENT

Infographic: Tips for making the most of Google Analytics

How are you using Google’s traffic monitoring platform? Here are some steps to help you make the most of this free resource.

PR DAILY AWARDS

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. 24.

PR

Why and how to use a media kit in your 2020 PR efforts

As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.

PR INDUSTRY

What lies ahead in 2020? Predictions from 20 industry experts

Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?

HOW WE DID IT

How leading with values helped Medtronic respond to Hurricane Maria

When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.

WRITING & EDITING

5 writing takeaways from terrible drivers

The same sorts of annoyances you see while commuting can nettle readers. Here are examples of roadway cloggers and their linguistic equivalents—with solutions for the latter, at least.