It's not just about getting missing buttons replaced and taking that pet hair-infested suit jacket out for a refresh. ZIPS Cleaners is a national franchise of dry cleaners that hopes to break out of the narrow range of services associated with the category. We spoke with CMO Mary Ann Donaghy this week about how a new generation of consumers is looking for someone else to do their laundry, among other chores. It turns out that sending customers a drop-off laundry bag is often more effective just advertising new services. by Steve Smith Read the whole story >
When Dave's Hot Chicken outlets open in a new city, it feels more like a blockbuster movie premiere or iPhone launch days, circa 2013. ... by Steve Smith Read the whole story >
New digital features are useless to your brand unless patients are actually using them. On MediaPost's recent Brand Insider Summit: Pharma & Health, Rite ... by Steve Smith Read the whole story >
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
Q Mixers can be found in thousands of outlets nationwide. It promises to upgrade the typical flat and overly sweet drink mixer with better ... by Steve Smith Read the whole story >
Bonin Bough doesn't just want major advertisers to support Black-owned media. He wants them to support communities. Bough famously led digital at Pepsi then ... by Steve Smith Read the whole story >
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